Keyword: Consumer brand identification

1 result found.

Research Article
Impact of Perception of Corporate Social Responsibility and Innovation on Consumer Attitude: Mediation Role of Consumer Brand Identification in Southern Fujian, China
Runhan He, Qingyu Song, Jing Wang
International Journal of Business Studies and Innovation, 3(3), September 2023, 18-35, https://doi.org/10.35745/ijbsi2023v03.03.0002
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